Show me the money

Jerry McGuire’s line “Show me the money” has been my motto and business principle. I just think if you are good, you shouldn’t have to lower your price! Sure there’s plenty who will; and cheapen their worth in my opinion. Your reputation in how low you can go will travel to fast. If this is your bread and butter so to speak, let them know you have mouths to feed! I don’t feel bad asking what I feel I’m worth, and you shouldn’t either. Have you ever paid for something that others would say you were crazy for doing so? It’s because you felt good about your purchase, the same holds true in how much you sell yourself for! Reputation is all too important, set your sights higher, be better and ask them to show you the money! http://www.57thstreetmedia.com

A recession proof job

As the recession continues, companies still needs to reach consumers and that means voice-over talent make money! Make no mistake about it...Voice-over and advertizing a multibillion dollar industry that continues to make headway. Whether you want to supplement your income or make a great living, voice-over opportunities are plentiful.

As a talent that voices commercials for radio & TV, I can tell you agency representation is the key to working!!! If you are seeking representation don’t stop until you have an agent that believes in you and is getting you work. Not all will come to you immediately, some may say; call us when you land a big deal...Still others not even a mere response? And you wonder what is going on right! My best advice to you all is this…. Keep your demo up to date, Have your demo gone through by industry professionals, keep dialing, continue practicing your craft, and never give up! Theres work out there, go get it. http://www.57thstreetmedia.com

My best voice-over ever

What was your best voice-over ever? The one that you felt was important to brag about? I was privileged to have done some Voice work for the late Peter Jennings of “World News Tonight” What a thrill it was to know it made it on Network TV. Not everything you will do will have that kind of prestige! I am cutting a sales presentation today for Checkers/Rally’s National sales convention, and I feel that this work is just as important. The point I wish to make here should be apparent…All work is important and were only as good as our last spot! Enjoy the ride many more great commercials, coming up. http://www.57thstreetmedia.com

To be good at something

For any great achievement to take hold; hard work and vision were always part of the plan! During training there is always rough weather, and temporary setbacks that can seem at times strong enough to knock us off our feet. What makes people great is getting up after each setback and never giving in to defeat. Life is a gift and knowing that in itself should give you the motivation to try great things and dream big things! Perhaps you needed to read this, I am happy that my motivation can become a help to move you forward in your pursuits. Keep the faith, keep positive things around you, and never forget that to be good at something you have to put your heart into it. http://www.57thstreetmedia.com

You’re business plan

At the end of the day when it’s all said and done it’s your business! Plenty of company’s make their people evaluate job performance and it makes a person think a little, not such a bad thing. Stepping back and evaluating your business plan and retooling how you do things may help to breathe new life into your business. A friend of mine did this and found out how much time he was spending on the phone instead of marketing and redirected 20 more hours a week to that area, and gained 5 additional clients in just two months! Perhaps you need to rethink some things that you’re doing? Who knows you might just gain some new business yourself. Take a breath and calculate your time in the studio and ongoing marketing plans. It doesn’t take much to turn a ship around, little to the left, a little to the right.
Happy hunting ;-) http://www.57thstreetmedia.com

For the love of the business

Many people ask me how I make it in this business, I tell them I love what I do! I believe that is an important trait to succeeding in Voice-over. Besides a love, a true passion that seeks out professional mentors and trainers that can give the edge you’ll need to make it! You may have a good voice and have gotten lucky here and there, but that won’t keep food on the table. The people I find succeed are “go getters” they don’t invent the rules...They persevere and don’t quite!!!

If you love this business, learn it from people that are on top and making money. There was a time many years ago, where I believed I didn’t need anyone to critique my work or demo…what a bad idea! We need each other, and the fact is...It’s not the Wild West, even though it feels like it most days. Keep focused, don’t be lazy and try to do things half assed; that will only keep you chasing your tail until it falls off. http://www.57thstreetmedia.com

It's a new year

It’s a new year and I believe 2010 is going to be a great year! Attitude is fundamentally important for success and knowing this truly will help you in your career pursutes. This year I am committed to reaching out of my comfort zone and exploring other avenues of revenue like on camera and spokesmen for top fortune 500 companies. If this economy has taught us anything flexibility and creative endeavors has made all of us work so much harder.

I can honestly say I profited in 2009 not that I made what I was hoping for, but God was good and fed my family. Let me encourage you whoever you are, keep dreaming, keep doing, keep learning, and keep a good attitude! that in itself it will propel you to do more I believe. Some may say that is sweet and thanks for the feel good Keith, I say practice these things and see if what I’m saying adds to your bottom line this year. http://www.57thstreetmedia.com