Many people in radio assume that because they have voiced a zillion spots, their qualified to be called expert in voice-over! Not always so. If the measure is just the station you’re working for, great! But if you want to break into the voice-over universe so to speak, you need to rethink several things. First off Agency’s most always never use so called radio people, at least the big agencies! Don’t just take my word for it, ask around.
Now that doesn’t mean you don’t have talent, or a nice voice! Voice-over and voice artistry is indeed magic, and can be described many different ways by many different people. Mainly there’s a polish, a sound that producers know it when they hear it…Become familiar with the in sounds much like music, but applied for the Voice-over world. It’s like a melody being played; you hear it on TV, the radio & your computer all of that can give you an idea of what is being utilized in the real world today.
You can never disqualify training and leadership by people in the business, most are very real and have learned by someone who took them under their arm and returned the favor! http://www.57thstreetmedia.com
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