Don’t kid yourself!

If you have worked in the industry as I have for the past 23 years things have changed, and loyalties are not what it used to be! When you hit a winning streak and you feel you’re unstoppable, stop and get a grip. I won’t mention any names but many big names have had the carpet pulled out from under them, with not a hint of why! Don’t get to comfortable with your agency…clients come and go; you on the other hand have to keep producing. My recipe is a constant evaluation of marketing. You need to revamp, reinvent, and keep up with lightening speed in this fast paced media age. Some of you have made really good money with your craft and understand the eggs in one basket = stupidity long term. Patience, persistency and a little good luck coming your way all does help. So remember keep your head on, don’t get to complacent about your position enjoy it and keep your eyes on the big picture... Building your business! http://www.57thstreetmedia.com